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There have been many things that have come from this new relationship. The most significant impact of Taylor and Travis’s relationship is the increase in viewership of Chiefs games. Swift recently attended the Chiefs game at ArrowHead in Kansas City against the Bears. There were rumors before the game that Taylor would be in attendance, which got millions of “Swifties” and other fans to tune into the game to see her on the TV. This game attracted an incredible 24.3 million viewers and became the most watched NFL game of the week on all networks. Swift’s effect went beyond just people watching the game on the television, but rather going to the game to see it in person.
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On social media, the “Taylor Swift effect” was also noticeable. Following the game, Kelce’s Instagram following increased by 18%, rising from 2.7 million to 3.2 million. In addition, his Instagram sponsored post earnings increased from $14,700 to $17,800 each post, demonstrating the financial advantages of increased social media engagement by his relationship with Taylor. The social media impact Taylor has had on Kelce and the NFL is tremendous. Over the last week or so there have been an insane amount of posts regarding Taylor Swift at the game, or just any references about her at all. This is all good news for all the parties involved in this new developing relationship, as it’s gaining Taylor, Travis, and the NFL more publicity from everyone around the world. Obviously, when there is more publicity for people or things, they are going to earn a following or a fan base and that brings in revenue for everyone. The social media presence of this whole story is doing wonders for the publicity of the NFL, and even bringing them in additional revenue they probably didn’t otherwise get from the Swift fanbase.
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Taylor Swift’s presence extended benefits not only to Kelce but also to the NFL itself. Swift-related posts from the league on social media made up 7% of total content and generated an amazing 109 million engagements. Swift’s visit was valued around $37 million altogether, according to Apex Marketing, showing how valuable she could be for the NFL. Swift’s appearance at the Chiefs-Jets Sunday Night Football game will significantly increase the show’s television audience, furthering her influence on the NFL.
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There is no denying the extensive “Taylor Swift effect” on Travis Kelce’s NFL career. Swift’s presence has sparked excitement and intrigue in their alleged romance, boosting brand value, ticket sales, and social media engagement. It’s unclear how this phenomenon will affect Kelce’s career in the future or how the NFL will interact with celebrity culture as it develops. The one thing that is for sure is that Taylor has taken the NFL world by storm as of late, and it will stay that way as long as she keeps showing up to games.
I’m currently 21 years old and I am living in a small town on Long Island. I am in the process of studying Sports Management at St. Johns University and looking to break out in the sports industry. My whole life I have been surrounded by sports whether it’s watching them or even playing them. I have a true passion for sports, especially baseball, and I am trying to one day get an opportunity to fulfill my dream of working for the MLB. Every small step helps in the process of making my dream come true, so I’d appreciate the support in helping me do so!